IDESO in conjunction with SUPERCART set out to design a Baby Seat that is placed conveniently for parents to attend their loved ones and at the same time are able to shop without worrying about their safety.

Angled at 35 degrees and facing the shopper, you now have easy access to your shopping basket and to your baby. Instead of using overmoulding, a textured pattern was added to prevent your child from slipping. The rest of the seat has a smooth finish for easy cleaning and to remain grime free. In addition this single part mould was designed to be cost effective while remaining robust enough to withstand various environmental factors.